A guide to put a website brief together
It outlines correct colours, fonts and logo usage. It also includes your brand’s story, mission and tone of voice to communicate your brand effectively.
What makes them so important?
What brand guidelines include…
Logo spacing – how much empty ‘white’ space should be left around the logo. This allows ‘breathing’ room so it doesn’t get lost in other information.
Brand colours – this is incredibly important to include, so colours don’t change over time. The guidelines will have the breakdown in colour for different uses, such as CMYK for print and RGB for screen use.
Typography – this is the fonts your brand uses, whether it’s for headers or body fonts.
Imagery – outlining photos which suit the brand’s look, such as sunset landscape images. As well as showing how not to stretch or misshape them.
Design examples – if you’re after a more in-depth version, we can include design examples of how to use the logo on signage, workwear, promotional gifts etc.
They can be as simple or complex as you’d like, let us know and we can do a quote for you! Email us today on firstname.lastname@example.org or call 01902 744544. We would be happy to send some examples of brand identities we’ve done.