The principles of effective Website Design

Picture your website as being like a cafe window- prospective customers want to be able to take a quick look inside and see information such as opening hours and a menu. If information is difficult to find by a quick scan, they’ll likely just carry on walking. So, how can your ‘shop front’ on the internet attract and entice as many prospective customers as possible?

Speed and functionality:

How fast your website loads is the first hurdle; around 50% of web users will leave a website if it doesn’t load in around 3 seconds. Slow and steady doesn’t win the race on this one.


You need to make sure your potential customer can find exactly what they are looking for in as little time as possible, this means a clearly signposted navigation menu and search bar.


Your site needs to display and work correctly across a range of devices, be it mobile, tablet or laptop. A laggy page on mobile will turn off prospective clients instantly.

Simple, consistent design:

Less is definitely more when it comes to design. Visitors are likely to feel overwhelmed by bright colours, lots of images and text.

Website Design in Wolverhampton

As a web development agency, we understand that the technical side of web design in particular can be quite overwhelming. We offer custom website design in Wolverhampton and we can work with you to create a site that will help you reach your long-term business goals, taking care of all the technical details along the way so you don’t have to. Whether you are based locally in Wolverhampton or are looking for website design companies further afield, we can work with you to produce a website that looks flawless and functions faultlessly. Interested in finding out more? Contact us for a free consultation on 01902 744 544, or check out some of our work, here.

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