Your website will be marked not secure without an SSL
In 2018 Google started issuing a “Not Secure” message for any site that does not have a Secure Socket Layer (SSL) certificate installed!
You need an SSL to encrypt data going to and from your website and to show your visitors that your brand is to to be trusted and that you are credible.
Visit your website in Chrome (the worlds most popular browser) if you want to see this “not secure” message in the browser bar.
Google requires you to have an SSL Certificate
It’s very simple – you need an SSL certificate to encrypt data going to and from your website and to show your visitors that your brand is to to be trusted and that you are credible.
An SSL protects any information a visitor enters – contact forms etc
Google ranks secured sites higher in search results compared to an unsecured site
You can ‘steal a march’ on competitors who don’t have an SSL
Without an SSL
Your brand suffers as it doesn’t have credibility
Less traffic as your site isn’t trusted
Search engine rankings fall as Google penalises your site
Less conversions as people won’t engage or purchase